Visual identity and packaging design for Mackenzie Pet Foods’ The Raw Kitchen, a Quebec-based brand offering raw meat patties for pets.
Designed for modern pet parents, the packaging uses a bold, limited colour palette — led by vibrant pinks and magentas — to nod to the raw ingredients while keeping the tone playful and contemporary. The result is a visual system that balances freshness, functionality, and shelf impact in equal measure.
Design: Jonathan and Hicham
Illustration: Hicham
