We were contacted by Montreal-based Le Toasteur to redesign their visual identity, including a new logo, colour palettes, restaurant menu, and merchandise featuring a custom mascot. The logo features a hand-drawn logotype which was adapted to look like toaster elements and the shape of Villeray neighbourhood —where Le Toaster sits in the heart of the community, serving breakfast and brunch for the last decade. The merch features a custom illustration of the restaurant facade-turned-toaster, with a vintage-inspired toast mascot.

Design: Jonathan. Illustration: Hicham