Based in Saint-Sauveur, Quebec, La Petite Boîte à Lunch reached out to us to develop a CPG packaging system for their Cake Sandwiches and other baked goods. After charming thousands of fans on social media (like their very popular TikTok where they share behind-the-scenes in their brick and mortar location), it was time to get their culinary creations onto grocery shelves.
To stay true to the company’s vibrant retro look and feel, we began with a re-designed vintage diner-style logo and developed a custom pin-up illustration inspired by the company’s owner and head chef, Rachel. Next up were the classic deli-style containers we enhanced with custom die-cut sleeves showcasing the new visual identity and complementing each unique flavour.
Photography & Styling: Valérie Derome Massé