Alton Distillery Peace Vodka Packaging Design New York
Alton Distillery Peace Vodka Packaging Design New York
Alton Distillery Peace Vodka Packaging Design New York
Alton Distillery Peace Vodka Packaging Design New York

Visual identity and packaging design for Alton Distillery. Peace Vodka is a wheat spirit distilled and bottled in Bethel, New York — a stone’s throw from where the original Woodstock took place over 50 years ago. The design is inspired by art and music of this era, with a double-sided die cut label revealing colourful illustrations, magnified through the glass bottle and liquid.

Design: Jon & Hicham
Illustration: Hicham
Font: Radio Grotesk, Pangram Pangram