We designed packages for Pizzeria Magpie’s new line of frozen artisanal pizzas. Voted among the top pizzas in Montreal year after year since they opened in 2010, the Montreal-based pizzeria now offers its hand-stretched pizzas in grocery stores. Our goal was capture the business’ story and really celebrate the artisan nature of the product. We achieved this with the kraft texture, matte finish, and illustration style. Along with the packages, we designed marketing material, signage, shipping boxes, and custom wraps for freezers and their delivery vehicle.
Design: Jonathan
Illustration: Hicham
2020