Montréal-based Chocolat Boréal reached out to us to create a packaging system for their chocolate bars. Previously in Kraft envelopes, the bars would move to paper wrappers — a lighter, more eco-friendly option with a classic look. The challenge: 36 bars within 9 collections. We proposed a distinct graphic style for each collection within a cohesive design system which could easily expand with future new collections.

Creative Direction, layout design: Jonathan; Art Direction, illustration Hicham Illoussamen and Sophie Viau