Project Description

We were contacted by the legendary Montreal hamburger chain, Dic Ann’s, to design labels for jars of their iconic Spicy Sauce and Spicy Mayo. Though its exact recipe remains a secret, Dic Ann’s Spicy Sauce will now be available in 500 mL jars to enjoy at home on hamburgers and in recipes.

With these designs we celebrate the history of Dic and Ann, who opened the very first restaurant in 1954. The labels are reminiscent of vintage food packages, with vibrant colours and typography. Black and white photos from the family’s archives were included. For this special release, we pulled the logo from the original location’s neon sign and added a heart to celebrate Dic and Ann’s unbreakable love story.

2020

Dic Ann's Montreal Packaging Design Spicy Sauce Mayo Jars Recipe
Dic Ann's Montreal Packaging Design Spicy Sauce Mayo Jars Recipe